Brian Solis. Engage. Chapter 1: The Social Media Manifesto and Chapter 2: The Case for Socializing Media, by the Numbers

Brian Solis’ Engage chapters 1 and 2 address how social media is helping to make every aspect of life easier and to make the world smaller. Both of these readings state how social media is a chief catalyst in globalization and how these new forms of media are connecting people and ideas from anywhere in the world.
Chapter 1 highlights the infinite uses for social media and how social media can be instituted into any form of business. Solis sheds light on how something so simple can improve the efficiency of performing so many tasks. Customer service is greatly enhanced by social media. He states that “socialized media puts the “customer” back in customer service.” Sites like Face book make it so much easier for firms to conduct business and reach out to their customers. From being an avid facebook user, I see how effective firm’s can market and talk to potential buyers and clients. Social networks work so well because they aren’t complex. They are all easy enough for even novice computer users to be able to enjoy. Solis stated “the tools are just extensions of you and your expertise and artistry.” The simplicity of these systems are contributing to the mass growth which now see’s great multitudes of the earth’s inhabitants using some form of social media tool.
Chapter 2 analyzes more of the global impact that socializing media is making. Solis highlights the vast growth that sites like Twitter have made in the past couple of years. He hypothesizes by his numbers that eventually social media will expand to almost everyone. He is implicitly stating that due to the vast growth, this is now a medium that cannot be ignored for future success in conducting business. Solis notes that social media has “become more mainstream with the passage of time.” I see this change in actuality because now my parents have a facebook which was unheard of a few years ago when I was still in High School. The fact that older generations are also using these tools means that socializing is become easier globally and now we can talk to people across the globe and across all ages with ease.